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Why exhibit at PRI?

The performance racing industry trade show provides race car manufacturers and service providers with direct access to the global racing market.

A powerfully unique market, the racing industry delivers some of the world’s most motivated consumers. Racers must buy to win. And they are looking for the best technology to keep the competitive advantage. PRI showcases all forms of auto racing, all under one roof—stock car, drag, sports car, prototype, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage, and more.

PRI is trade only. Attendees must provide identification confirming that they are members of the racing trade. PRI attendees come from all 50 states, and 70 countries. These are the volume buyers of racing products, technology, shop equipment and services. More than half are retailers of racing products or race engine businesses while others include professional race teams, motorsports warehouse distributors, high-performance install shops and race car builders.

PRI exhibitors get face-to-face with buyers for hands-on sales presentations of new race products. Since December is racing's offseason, the entire industry is able to attend, providing direct access to the trade's distribution pipeline. Show highlights include Machinery Row, High-Tech Testing Zone, Outdoor Trailer Exhibits, and the new Featured Products Showcase, all of which provide unparalleled selling tools exclusive to PRI.