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ISM Middle East is the world's largest trade fair is now at the heart of sweets and snacks in the Middle East. Big business returned with high-volume trade deals, while the inspiration was all around as Michelin Star chefs led masterclasses on the art of modern pastry-making, artisanal gelato, truffle, and sustainable cuisine. This perfect combination is unique around the globe. You will also find the world's largest offer of trademark confectionery and snacks. Discover international confectionery and snacks at the confectionery and snacks trade fair.