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Brand Innovators Mega-Trends with major brands that have become publishers. And, digital devices and phones, connected TV, and other platforms have altered when and where we watch television and read the news. Online trading, banking, and eCommerce have forever changed how we invest, transact, and shop. Meanwhile, digital media, geo-targeting, and Big Data have created new ways for advertisers to send highly targeted, personalized messages to their consumers, when and where they are most prone to buy.