In recent years, the USA bicycle industry has experienced a slow, steady growth amid a series of disruptions. Between 2014 and 2019, dollar sales grew at a compound rate of 3 percent. With each passing year, consumers spent more, propelling impressive investment in burgeoning new segments such as gravel, E-bikes, composite bikes, event bikes, and kids’ bikes. At the same time, ongoing structural shifts spurred digital distribution models also garnering a share of overall revenues.